Ask AI assistants who should handle your estate planning in Orlando and two names pull away from everyone else: Sawyer & Sawyer P.A., named in 35 of the 115 AI answers we collected (30%), and Family First Firm right behind at 33 (29%). Flammia Elder Law Firm is third at 23. Meanwhile, 84 of the 99 Orlando practices we screened separately, 85%, never appeared in a single answer.
The headline numbers
- Sawyer & Sawyer P.A. is Orlando's most AI-recommended estate planning firm, named in 35 of 115 answers (30%), with Family First Firm at 33 (29%).
- ChatGPT has a clear Orlando favorite: Family First Firm, named in 12 of its 27 answers, ahead of Flammia Elder Law Firm at 10.
- Family First Firm also appeared in 4 of the 7 Google AI Overviews that showed for our Orlando questions.
- 85% of the 99 Orlando estate practices we screened separately (84 of 99) never appeared in a single AI answer.
How we measured it
Between August 4 and 7, 2026, we asked five AI systems the questions real clients ask when they are ready to hire: ChatGPT (OpenAI, with live web search), Anthropic's Claude (with live web search), Perplexity, Google Gemini (with Google Search grounding), and Google AI Overviews. Nine questions, asked three times each per engine, because AI answers vary between runs. That produced 115 usable answers for Orlando. We then counted, for every firm, how many of those 115 answers named it. A count of "35 of 115" means exactly that: the firm appeared in 35 answers.
The nine questions, verbatim:
- "best probate attorney near Orlando with good reviews"
- "elder law attorney in Orlando who handles Medicaid planning and asset protection"
- "where can I find a trusted estate planning lawyer in Orlando for my family"
- "my mother passed away in Orlando without a will, which probate lawyer should I hire"
- "recommend an estate planning attorney in Orlando to set up a living trust"
- "top rated wills and trusts lawyers in Orlando"
- "which law firm in Orlando is best for wills, power of attorney, and estate planning"
- "affordable probate attorney in Orlando, who do you suggest"
- "I need a lawyer in Orlando to help my elderly parents protect their assets, who should I call"
The firms AI names most in Orlando
| Firm | Named in | Share of answers |
|---|---|---|
| Sawyer & Sawyer P.A. | 35 of 115 | 30% |
| Family First Firm | 33 of 115 | 29% |
| Flammia Elder Law Firm | 23 of 115 | 20% |
Counts are across all five engines combined. Fourth and fifth in Orlando: Paula Montoya Law and Gierach P.A., each named in 21 of 115 answers.
The engines do not agree with each other
Orlando is a two-camp market. Sawyer & Sawyer led Perplexity and Google Gemini, 11 of 27 answers on each. ChatGPT and Google AI Overviews both favor Family First Firm instead: 12 of 27 ChatGPT answers and 4 of the 7 Overviews that showed. Flammia Elder Law Firm was ChatGPT's second pick at 10 of 27. In other words, the two most-used AI surfaces in America, ChatGPT and Google, agree with each other here and disagree with the rest.
This split matters for one practical reason: a firm can be highly visible on one engine and close to invisible on another, because each engine reads different sources before it answers. Being recommended by AI is not one game. It is at least five.
The number that should get every other firm's attention
The top three firms collect most of what the engines say about Orlando estate planning. At the other end, we ran a shorter five-question screen across 99 Orlando estate practices: 84 of the 99, that is 85%, never appeared in a single answer.
This is the defining pattern we see in every market we measure: AI recommendations concentrate hard. A small group of firms collects most of the mentions, and the majority of the market is simply absent from the conversation. Absence is not a verdict on anyone's lawyering. It means the sources these engines read before answering, the directories, review profiles, rankings and articles, do not surface those firms often enough to be named.
Why this matters right now
45% of US consumers used AI for a local business recommendation in 2026, up from 6% a year earlier, according to BrightLocal's Local Consumer Review Survey. Across 350,000 US business locations, SOCi's Local Visibility Index found ChatGPT ever recommends only about 1.2% of them. To be fair to the other side of the argument: traditional Google search still handles vastly more queries than AI assistants do. But the AI channel is growing fast, it is high intent, and as the numbers above show, it is winner-take-most. The firms named today are compounding an advantage.
What decides who gets named?
Not advertising: none of these engines sell placement in organic answers. The engines answer from what they can retrieve and trust: legal directories, review platforms and their volume and recency, "best of" articles and local rankings, consistent business information across the web, and content on the firm's own site that directly answers the questions people ask. Firms that show up tend to be strong across several of those sources at once. That also means visibility is buildable. It is plumbing, not magic.
Common questions about this study
Does appearing here mean these are the best estate lawyers in Orlando?
No, and we want to be precise about this: these are counts of how often AI assistants named each firm in answers to our questions on specific dates. They measure visibility, not legal ability, service quality, or results. Plenty of excellent attorneys are invisible to AI today.
Would I get the same answers if I asked ChatGPT today?
Not necessarily. AI answers vary by session, phrasing, location and date. That is exactly why we ask each question multiple times across five engines and report counts across the whole answer set instead of quoting any single answer.
Did the named firms pay to be included, or participate?
No. No firm participated in, paid for, or endorsed this study. Firm names appear solely to report factual measurement results, the same way a survey reports its findings.
My firm is not named. Can I find out my own numbers?
Yes. We run the same measurement for individual firms at no charge: your mention count, your closest competitors' counts, and which sources the engines read before answering. Use the contact button below and mention Orlando.
Methodology notes
Measured August 4 and 7, 2026. Engines: ChatGPT (OpenAI API, live web search), Claude Sonnet (Anthropic API, live web search), Perplexity Sonar, Google Gemini Flash with Search grounding, and Google AI Overviews. Usable answers per engine: ChatGPT 27 of 27, Claude 27 of 27, Perplexity 27 of 27, Gemini 27 of 27, and Google AI Overviews 7 (an AI Overview appeared on 7 of 9 queries; one query returned a server error and is excluded entirely). Queries embedded Orlando, Florida, and location was set to Orlando where the API supports it. Counts are mention counts of the answers we collected via each engine's API, an unpersonalized baseline; consumer apps may differ. Results describe only these engines, these questions, and these dates. Firm name usage is nominative and factual. This study is independent research by Maxera LLC and is not legal advice, a lawyer rating, or a referral service.
By Max, founder of Maxera. We measure how often AI assistants recommend local businesses, and we help the ones who want to show up more often.