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Nika Horjak · Piran, Slovenia · Online visibility

A ceramics studio that only sold to people walking past it

Nika Horjak makes ceramics in Piran, Slovenia. Her work sold to tourists who happened to walk by, and nowhere else. One engagement later: a premium online store, a managed Google presence with a 5.0 rating across 73 reviews, and a business AI assistants can actually find and recommend.

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