Blog

How real businesses are putting AI to work.

Plain-language writing for owners and operators who’d rather build than read about building. What’s worth shipping, what’s hype, what we see across home services, agencies, ecommerce, and everything else.

  1. 02

    Who does AI recommend for estate planning in Orlando? We asked 115 times.

    Sawyer & Sawyer and Family First Firm are in a near-dead heat for first, ChatGPT and Google disagree with the other engines about the leader, and 85% of the 99 practices we screened never appeared once. Full data from 115 answers across five AI engines.

    AI Visibility Studies
    Aug 07, 2026
  2. 03

    Who does AI recommend for estate planning in Tampa? We asked 112 times.

    Two firms tie for first at 25% of answers each, every engine has a different favorite, and 94% of the 50 practices we screened never appeared once. Full data from 112 answers across five AI engines.

    AI Visibility Studies
    Aug 07, 2026
  3. 04

    GEO: how businesses get found (and chosen) by AI

    45% of US consumers asked AI for a local business recommendation last year, up from 6% the year before. AI recommends about 1% of local businesses, and 9 in 10 owners have done nothing about it. What GEO (generative engine optimization, also called AI SEO) is, the verified numbers behind the shift, and what to do about it.

    Strategy
    Jul 03, 2026
  4. 05

    How a home services company stopped losing after-hours jobs to the competition

    An illustrative Maxera scenario: how a 60-second AI lead response system, running 24/7, flipped the booked-job rate at a typical home services company.

    Scenarios
    May 13, 2026
  5. 06

    How a mid-market ecommerce brand got its evenings back with AI

    An illustrative scenario showing what a typical Maxera engagement looks like inside a mid-market ecommerce operations team: customer service co-pilot, inventory intelligence, supplier comms, and what changes after launch.

    Scenarios
    May 12, 2026
  6. 07

    How an agency reclaimed a full senior week per month with AI

    An illustrative Maxera scenario: how a custom AI workflow stack pulled 28 hours a week of senior team time out of repetitive client admin work, freeing the team for strategy instead of status emails.

    Scenarios
    May 11, 2026
  7. 08

    Stop reading about AI. Start putting it to work.

    Most owners we talk to have read every AI thread on LinkedIn and watched every YouTube tutorial. They’re more confused than when they started. Here’s the simpler way to think about it.

    Strategy
    May 02, 2026