Plain-language writing for owners and operators who’d rather build than read about building. What’s worth shipping, what’s hype, what we see across home services, agencies, ecommerce, and everything else.
45% of US consumers asked AI for a local business recommendation last year, up from 6% the year before. AI recommends about 1% of local businesses, and 9 in 10 owners have done nothing about it. What GEO (generative engine optimization, also called AI SEO) is, the verified numbers behind the shift, and what to do about it.
Jul 03, 2026
ReadAn illustrative Maxera scenario: how a 60-second AI lead response system, running 24/7, flipped the booked-job rate at a typical home services company.
An illustrative scenario showing what a typical Maxera engagement looks like inside a mid-market ecommerce operations team: customer service co-pilot, inventory intelligence, supplier comms, and what changes after launch.
An illustrative Maxera scenario: how a custom AI workflow stack pulled 28 hours a week of senior team time out of repetitive client admin work, freeing the team for strategy instead of status emails.
Most owners we talk to have read every AI thread on LinkedIn and watched every YouTube tutorial. They’re more confused than when they started. Here’s the simpler way to think about it.
